businessMar 10, 20254:18pending
The Refresh News: March 10 - T-Mobile, Alternative IDs & The AdTech Land Grab
About this episode
In this episode of The Refresh, Kait from Marketecture breaks down the biggest ad tech news of the week, covering major acquisitions that are reshaping the industry. As the trend of every company becoming an ad tech company continues, we dive into the latest moves from T-Mobile, Blis, Viant, Lockr, Publicis, and more.
This week’s highlights:
T-Mobile acquires Blis – Expanding its ad business with a privacy-focused omnichannel platform
Viant acquires Lockr – Helping publishers integrate first-party data into alternative IDs
Publicis acquires Lotame – Strengthening its data dominance with 4 billion consumer profiles
The rise of alternative IDs – The challenges of scaling identity solutions in ad tech
Google & the DOJ – What’s next for Chrome & Android?
Learn more about your ad choices. Visit megaphone.fm/adchoices
Get every episode summarized
Each time AdTechGod Pod publishes, we email you a written briefing from the transcript — the topics, who appeared, and any specific claims, with the ad reads skipped.
Email me new episodesFree for 3 shows. No card needed.
Hosts & guests
No transcript yet
This episode has not been transcribed. Request it and it moves to the front of the queue.
More episodes
More from AdTechGod Pod
Ep. 130 The Power Flip: Joe Zappa on Why Leaders Must Become the Media
AdTechGod Pod
Apr 21, 202620:05failed
Rethinking Your Brand Growth Framework to Maximize Influence
AdTechGod Pod
Apr 17, 202624:34failed
Bonus episode From Impressions to Attention: Inside Viant’s TVision Deal
AdTechGod Pod
Apr 15, 202622:01failed
Ep. 129 From Operator to Industry Voice, Why Automation Still Needs a Human with...
AdTechGod Pod
Apr 14, 202634:40failed