The Raisin Cartels - Gambling the Future

In the midst of their heated negotiations over the price of raisins, the CEO of Sun-Maid and the head of the Raisin Bargaining Association face off, each making their pitch about the state of the raisin industry and the road forward. It is the first time the two men have been able to appeal directly to the farmers themselves. Whether the farmers decide to follow Sun-Maid’s plan for a lower price for their raisins but a healthier market overall, or stand by the R.B.A. and a higher pricer for raisins, will shape the market for the decades to come.