The Pudgy Penguin Playbook With Luca Netz

Gm! This week, Luca Netz joins the show to discuss the future of Pudgy Penguins. We deep dive into the Pudgy origin story, why Luca launched PENGU on Solana, building in the Solana ecosystem, what's next in 2025, key advice for founders & so much more. Enjoy! -- Follow Luca: https://x.com/LucaNetz Follow Mert: https://x.com/0xMert_ Follow Jack: https://x.com/whosknave Follow Lightspeed: https://twitter.com/Lightspeedpodhq Subscribe to the Lightspeed Newsletter: https://blockworks.co/newsletter/lightspeed -- Use Code LIGHTSPEED10 for 10% off tickets to Digital Asset Summit 2025: https://blockworks.co/event/digital-asset-summit-2025-new-york -- Renaud Partners has built the most elite network of native crypto marketers globally. They create custom, expert teams to support founders with transformative strategy work. Trusted by some of the best founders, VC firms, and ecosystem leaders in the business, helping their teams expedite their marketing success and catalyze their growth. If you’re a founder or a VC looking for support for your teams, I highly recommend connecting with them at RenaudPartners.com -- Get top market insights and the latest in crypto news. Subscribe to Blockworks Daily Newsletter: https://blockworks.co/newsletter/ -- (00:00) Introduction (00:58) The Pudgy Penguin Playbook (06:41) The Pudgy Penguin Origin Story (12:54) Renaud Partners Ad (13:54) What Is Igloo? (20:19) Creating Memetic Distribution (25:22) Launching PENGU On Solana (33:05) Building In The Solana Ecosystem (38:55) Advice For Founders (44:34) NFT IP Ownership (52:53) Building Online Communities (59:13) What’s Coming In 2025? -- Disclaimers: Lightspeed was kickstarted by a grant from the Solana Foundation. Nothing said on Lightspeed is a recommendation to buy or sell securities or tokens. This podcast is for informational purposes only, and any views expressed by anyone on the show are solely our opinions, not financial advice. Mert, Jack, and our guests may hold positions in the companies, funds, or projects discussed.