The ProPartner Paradox

Alicia and returning guest Margie Remmers-Davis unpack the ProAdvisor program's transformation into ProPartner, from the Intuit Connect stage mishap that sparked panic to what the new tiers, three-year revenue share, and Career Pipeline Program actually mean for practitioners. They also dig into why the name change hits differently after a decade of Intuit pushing bookkeepers toward advisory work, and share fresh details on expanded ProAdvisor support hours that didn't make it into last week's episode.

Sponsors:
Intuit Accountants - http://uqb.promo/intuit
Pilot - http://uqb.promo/pilot

(00:00) - Welcome Back Catch Up

(01:15) - ProPartner Paradox Setup

(05:24) - Why The Name Change

(08:43) - Pricing Shock Story

(15:26) - Partner Means Affiliate

(22:10) - Badges Vs Benefits

(25:45) - Directory Leads Changes

(27:32) - Spam Kills Lead Form

(29:15) - Directory Future Changes

(31:06) - Tier Requirements Debate

(33:50) - Better Client Matching

(34:57) - Fall Points Preview

(35:45) - Certification Season Timing

(38:17) - New Tier Benefits

(41:50) - Expanded Support Hours

(44:36) - Closing Thanks Intuit

(46:25) - CAS Academy Update

(50:18) - Alicia Fall Training Plans

(51:31) - Final Wrap Up

LINKS

New QBO Support Hours: https://www.firmofthefuture.com/product-update/june-2026-mpu/
The new ProPartner Program: https://www.firmofthefuture.com/propartner/introducing-intuit-propartner-accountants-program/

July 21 through October 8: HANDS-ON QUICKBOOKS TRAINING COURSE, http://royl.ws/HOT2026?affiliate=5393907

CAS Academy https://goakadian.com/cas-academy

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The ProPartner Paradox

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