The One Business Asset That's Worth Exactly Nothing

0:00I'm Igor Keifetz and this is the List Billion Lifestyle. The podcast for anyone who wants to build a wildly profitable email list working from home. If you'd like to make six figures travel the world and help people improve their lives in the process, this podcast is for you. I also invite you to claim a free copy of my best-selling book, The List Billion Lifestyle Confessions of an Email Millionaire at egoursbook.com. Get the free book plus $3,000 bonus package that includes my best capture page templates, email swipe files and traffic blueprints. Visit www.egoursbook.com for details. And now, it's time to claim your List Billion Lifestyle. I really don't think anyone needs a Facebook page for anything, if I'm honest. If I'm perfectly honest with you, out of all the different things, all the different

1:01assets that I've built over the years for my business, if I rank them from the most valuable down to the least valuable, at the top I would obviously have my list, I'd probably have every one of my or at least most of my sales funnels, email sequences, books I've written, webinars I've created, landing pages I've created, I would, you know, relationships that I've developed in the industry, advertising campaigns, you know, whether or not they lived for a long time or, you know, or for a short time. But I'll tell you that I don't know how long that list would be, but, you know, whatever that list is, I know that a Facebook fan page would be right there in the, at the bottom of that list, somewhere beneath the surface of the earth, below the, below the sewers

2:02where the, you know, teenage mutant ninja turtles hang out and eat pizza, somewhere closer to the core, to the molten lava at the, at the core of the earth, okay? That's what I would put it. I would put a Facebook page somewhere, you know, as far as value goes, you know, somewhere between that white stuff that you get on your teeth when you're really, really thirsty and the garbage juice that kind of drips from the garbage bag when you, when it's like full in it, you haven't taken it out a long time. So that's the value of a Facebook fan page to me, just based on the amount of dollars that I have generated, um, thanks to Facebook fan page in my entire life, including, by the way, when I'm running ads on meta, Facebook, Instagram, anyway, anywhere else, it is

3:03absolutely zero value. It is just if, if I had to do an 80, 20 analysis on the Facebook fan page, it would be certainly in the trivial 80% of things you can do that would have little to no value on your bottom one. So that is my absolutely unbiased opinion about Facebook fan pages and their value in the marketing ecosystem. Thank you very much. Thank you for listening to the list building lifestyle. Get access to the previous episodes, transcript of today's show, as well as other exclusive content at listbuildinglifestyleshow.com. Also remember to claim your free copy of my bestselling book at www.egersbook.com. It explains how I made millions with list building starting from scratch. Plus, I'll give you $3,000 worth of free bonuses, including my best landing page templates, email swipe files, and traffic blueprints.

4:04Go to www.egersbook.com now to claim your free package.