The "Now & New" Challenge: Scaling Corporate Innovation with Frank Mattes

Welcome to the Growth Hacking Culture podcast! In this compelling episode, we're joined by innovation thought leader and author, Frank Mattes, to dissect one of the corporate world's most significant hurdles: scaling innovation despite abundant resources. Frank introduces his powerful "now and new" framework, explaining the inherent tension between a company's established operations (the "now") and the development of disruptive new businesses (the "new").

 

You'll gain invaluable insights into:

• The core problem: two incompatible systems co-existing under one roof, and how to make them collaborate for future-proofing your company.
• Frank's actionable "system solution" built on three crucial pillars: processes, leadership, and people/culture.
• The critical concept of "skin in the game" for senior management and the necessity of shared goals between the "now" and the "new".
• Why traditional approaches like the Lean Startup often fail in a corporate context, and how to adapt for true corporate scaling.
• The strategic importance of "ambidextrous" talent – those individuals who can bridge the gap between innovation and existing business.
• Powerful lessons from the contrasting fates of Kodak and Fujifilm, highlighting the vital role of corporate self-awareness and leadership in transformation.

Frank Mattes, with decades of experience advising leading companies, shares his practical "lean scale-up approach" as a roadmap for sustainable growth and transforming organizations into true innovation engines. If you're grappling with corporate innovation, seeking sustainable growth, or just curious about how companies can truly embrace change, this episode is a must-listen!

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Check his latest book NOW and NEW: How Companies Can Use Their Capabilities For Scaling Innovation and Generating New Growth

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