The Nonprofit Marketer's Roadmap

Send us Fan Mail

Nonprofit marketing often feels like a juggling act—and according to veteran fundraiser Kiersten Hill, that’s because it is. In this episode, Hill, who’s raised over $20 million for nonprofits, unpacks the core challenge of communicating with multiple stakeholder groups at once—from donors and volunteers to clients, board members, and funders—all requiring unique messaging across different platforms. In this installment of our NonProfit 101 series, Kiersten shares practical strategies for prioritizing audiences, offers a powerful ethical storytelling framework, and reminds marketers that they don’t need to be everywhere online—just where it matters.

Resources mentioned: 

Blog Article: How to define your target audience for better marketing results : https://firespring.com/creative-marketing/how-to-define-your-target-audience-for-better-marketing-results/

Downloadable: https://landing.firespring.com/target-audience-guide/page.html

Firespring Marketing Toolkit Downloadable: https://firespring.com/nonprofit-toolkit

Support the show

Get free nonprofit professional development resources, connections to cause work peers, and more at https://nonprofithub.org