The New Rules of Brand Building with Nick Tran

Former TikTok Head of Marketing Nick Tran shares how the traditional marketing playbook is evolving and why brands need to rethink their approach to connecting with modern consumers. Nick Tran is a marketing innovator whose career spans leadership roles at Samsung, Hulu and most notably as Head of Marketing at TikTok during its explosive growth phase. In this episode, he discusses how TikTok revolutionized content consumption, why traditional brand marketing needs to evolve, and his perspectives on AI, organic social media and the future of marketing in 2025. Nick also shares anecdotes on how he became a Co-Executive Producer on Kanye West’s documentary Jeen-yuhs: A Kanye Trilogy. Links mentioned from the podcast:  Meta’s fact-checking changes are just what Trump’s FCC head asked for Vayner Media x Ipsos Report Nick’s Twitter Nick’s LinkedIn Watch this episode on video: YouTube CoinDesk Follow us on Twitter:  Sam Ewen, Avery Akkineni, CoinDesk, Vayner3 From our sponsor:  In Chinese, belief means trust. For 10 years, Consensus has united those who believe in building a new internet where everyone has value. Join us at Consensus Hong Kong February 18 - 20, 2025 where belief becomes real. Connect with global leaders, innovators, and investors shaping the future of Web3, and experience the power of collaboration at the industry's most influential event. Register now: https://go.coindesk.com/3BeigBq - "Gen C" features hosts Sam Ewen and Avery Akkineni. Executive produced by by Uyen Truong. Our theme music is "1882” by omgkirby x Channel Tres with editing by Doc Blust. Artwork by Nicole Marie Rincon. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.