The most important data source for enterprise SEO teams in 2026

0:00The voices of search podcast is a proud member of the I hear everything podcast network looking to launch your scale your podcast I hear everything delivers podcasts production growth and monetization solutions that transform your words into profit ready to give your brand of voice then visit I hear everything dot com my name is Tyson and joining me today is Caspar Sominsky senior director at search brothers and former member of Google search team today cast where I can be talking about the latest changes in the industry and how you can take that into practice especially in the enterprise arena if you could make an enterprise team focus on just one data source in 2026 what would that be well there is one that we can't do without right and that's Google search console and I'm saying because it's particularly insightful or comprehensive it's the only data source that allows for verified insights into how Google perceives data right and

1:00it's much delayed there is hiccups so if I can pick and choose just one I'll take Google search console but I'll be fighting hard to get more time for a one minute break to hear from our sponsor pre visible so you're looking for SEO help and you got a couple of options you could start replying to spam from agencies that claim they can get you to rank number one on Google you can pay an hourly rate for a consultant who will inevitably nickel and dime you with hourly charges or you can work with a code cookie cutter agency to quickly launch a strategy less project with low success rate none of those sound very good now do they well that's where pre visible's integrated consulting model comes in pre visible draws from a collective 40 years of SEO and digital marketing experience to unlock your organic growth opportunities they build custom solutions that combine strategy technical expertise content and reporting to effectively operationalize SEO for your business pre-visibles for stage approach ensures that your SEO programs thrive by starting off with a strategy first approach then they support you in your efforts to create quality content help you identify

2:08technical issues and most importantly the work with your cross functional teams to integrate your SEO strategies to make sure that your SEO budget actually drives results not just your agency's bottom line so join brands like Yelp eBay, Canada, Atlassian, Square, all who rely on the SEO consultants at pre visible for more information go to pre visible dot IO that's pre visible PRE VISI BLE dot IO that's going to wrap up this episode of the voice of search podcast thanks again to Caspar Ziminski senior director at search brothers for joining us if you'd like to get in contact with Casper you can find a link to his LinkedIn profile on the show notes or be sure to go over and check out his company's website at searchbrothers.com if you haven't subscribed yet and you'd like a daily stream of SEO and content marketing knowledge in your podcast feed hit that subscribe button in your podcast app or on YouTube and we'll be back in your feed in the following day

3:09with that that's all for today thanks for sent by and we'll see you on the next episode you