One SEO habit marketers should stop doing

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My name is Tyson and joining me today is Jenna Hannon, founder and CEO at Hatter.

Jenna was one of the first marketing hires at Uber Eats before launching one of the first

agencies dedicated to AI Search visibility. Today we're going to be diving into why AEO starts with

better SEO fundamentals and why AI Search is changing how marketers think about visibility and

attribution. Once one marketing fundamental that AI will never replace.

I don't think marketing is going to be replaced with AI in the way that people think.

I think that the core of marketing, which is the strategy, which is what we've been talking

about, this entire conversation is not going to get replaced.

Time for a one minute break to hear from our sponsor, Previsible. So you're looking for SEO help.

And you got a couple of options. You could start replying to spam from agencies that claim they

can get you to rank number one on Google. You can pay an hourly rate for a consultant who will

inevitably nickel and dime you with hourly charges or you can work with a cookie cutter agency

to quickly launch a strategy less project with low success rate. None of those sound very good.

Now do they? Well, that's where Previsible's integrated consulting model comes in. Previsible

draws from a collective 40 years of SEO and digital marketing experience to unlock your organic growth

opportunities. They build custom solutions that combine strategy, technical expertise, content

and reporting to effectively operationalize SEO for your business. Previsible's four-stage

approach ensures that your SEO programs thrive by starting off with a strategy first approach.

Then they support you in your efforts to create quality content, help you identify technical issues

and most importantly, they'll work with your cross functional teams to integrate your SEO strategies

to make sure that your SEO budget actually drives results. Not just your agency's bottom line.

So join brands like Yelp, eBay, Canva, Atlassian, Square, all who rely on the SEO consultants at

Previsible. For more information, go to Previsible.io. That's Previsible, P-R-E-V-I-S-I-B-L-E-D-I-O.

With AI, because it takes a human to synthesize and understand human emotion,

to understand why someone purchases your product, but you can scale with AI.

And you want a daily stream of SEO and content marketing and AI search knowledge in your podcast

feed. Hit the subscribe button in your podcast app or on YouTube and we'll be back in your feed

in the following day. That's all for today. Thanks for summing by and we'll see you in the next episode.