The Influence Equation: Simple Steps to Persuade Better | Steve Martin | Behavioral Grooves Podcast

How can the science of persuasion reshape your workplace?

This week, we sit down with Steve Martin to discuss the principles behind his latest book, Influence at Work, and unpack the “influence equation”—a powerful framework that blends evidence, economics, and emotion to drive ethical and effective persuasion. Steve shares actionable strategies for crafting influence, highlighting how small tweaks in incentives and timing can lead to surprising and meaningful behavioral shifts.

We also dive into why behavioral insights shouldn’t be confined to a single department. Steve argues for embedding these principles across an organization, emphasizing how doing so can elevate decision-making, foster collaboration, and drive positive outcomes at every level.

Whether you're leading a team, managing a project, or navigating workplace dynamics, this conversation is packed with actionable wisdom to help you integrate behavioral science into your day-to-day decisions and harness the power of influence for good. Tune in to learn how understanding and applying these insights can transform not just your organization, but your role within it.

Topics

[0:00] Intro: The Power of Influence in Behavioral Science

[3:51] Speed Round with Steve Martin

[10:56] The Influence Equation and its Applications

[17:12] Everyday Applications of Behavioral Science

[35:41] The Role of Emotion and Timing in Influence

[42:35] Desert Island Music

[46:21] Grooving Session: Influence, the Importance of Incentives, and the Future of Behavioral Science

Links

Influence At Work: Capture attention, connect with others, convince people to act

About Steve Martin

Global Association of Applied Behavioral Scientists