The Impossible Decision That Shaped This CEO | Doug Braun

What does it take to make the kind of decision that changes how you lead forever?

In this episode of Lead The Team, Ben Fanning sits down with Doug Braun, CEO of eProductivity Software (EPS), to discuss the leadership experiences that shaped his philosophy long before he became CEO.

Doug shares the unforgettable story of a company making the difficult decision to walk away from a customer representing nearly half of its revenue, and how witnessing that moment taught him one of the most important lessons of his career: great leaders choose long-term success over short-term comfort.

The conversation also explores leading through acquisitions, building trust across organizations, embracing AI, and why Doug believes every leader should spend more time listening than talking.

Whether you're a CEO, executive, entrepreneur, or aspiring leader, you'll walk away with practical insights on courageous decision-making, leadership under pressure, organizational transformation, and building cultures where people can thrive.

In this episode:

• The leadership decision that shaped Doug's career
• Why great leaders choose "fast pain" over "slow pain"
• Building trust during mergers and acquisitions
• Leading people through uncertainty and change
• How AI is transforming leadership and manufacturing
• Practical leadership lessons every executive can apply

If you enjoy conversations about leadership, business, AI, and executive performance, be sure to follow Lead The Team for new episodes featuring world-class leaders and actionable insights.

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