The Identity Shift Every Service Business Owner Has to Make

The Identity Shift Every Service Business Owner Has to Make

Most service businesses start because someone was brilliant at something.

That skill became the business. And for a while, the identity that came with it, 'I am the person who does the work', was exactly what was needed.

But at some point, the business needs something different from its owner. Not the best technician. A leader. And making that shift, in identity, not just in time management, is one of the hardest and most important things a service business owner can do.

In this episode, Rich covers:

The identity most service business owners start with, and why it works at first

The three ways that identity becomes a ceiling as the business grows

What the shift from technician to leader actually involves, and what it feels like to make it

This is the closing episode of the Owner's Inner Game series, and the one that ties everything together.

Work with Rich:  everettcoaching.com