The Iceman Cometh: How Ice Transformed Our Lives
About this episode
This week, we look at the marketing of ICE.
It may sound like a strange topic, but our obsession with ice - as a product - is only 200 years old.
The history of ice marketing starts with an amazing story about a bold entrepreneur with a vision, the cutthroat clash between competing ice companies, and the long list of ice brands and products that has transformed our lives.
It's a remarkable story.
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