About this episode
Today’s podcast looks at the founding of the WNBA’s newest expansion team, the Golden State Valkyries. Joe Lacob and Peter Guber, the owners of the NBA’s Golden State Warriors, paid a $50 million expansion fee in 2023 to bring the Valkyries to the Bay Area and the franchise tips off its inaugural WNBA season this year. So I break down how Lacob and Guber are using the Warriors’ $9.4 billion infrastructure to set up the Valkyries for success, including facilities, sponsorships, sales, marketing, and more. Enjoy!
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