About this episode
Today's episode looks at podcast measurement standards. We discussed the challenges of open-source analytics, the critical need for integrity in data, and how industry standards like IAB certification are shaping the landscape.
We explored how these measurements impact both podcasters and advertisers. Our conversation also underscored the necessity of community support in fostering sustainable models that respect creators and listeners.
Your Hosts
Dave Jackson, host and educator at School of Podcasting™
Daniel J. Lewis, host and educator at The Audacity to Podcast® and creator of Podgagement®
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Mentioned in This Episode
OP3 Stats
Podcast 2.2 Standards
https://iabtechlab.com/standards/podcast-measurement-guidelines/
Podcast Certified Companies (it shows compliant....)
https://iabtechlab.com/compliance-programs/compliant-companies/#
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