About this episode
In this Marketing Over Coffee:
Talking with Jeff Cohen about the Future of Modern Marketing!
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Jeffrey L. Cohen of Oracle Marketing Cloud talks about their twin ebooks on the trends that made up 2015 and predictions for 2016.
Bonus - Chris gives his 3 tactics you need to adopt for the new year
Looking at the past - 2015 round up (get the ebook)
- Data driven
- Jay Baer on "Answering every customer in every channel"
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Predicting the future (get the ebook)
- Late majority (laggards) entering Soc Med
- Content Center of Excellence
At the 28 minute mark Chris lays down his 3 trends you need to be aware of
Check us out on LinkedIn: John and Chris.
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Our theme song is called Mellow G by Fonkmasters in the Music Alley from Mevio.
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