The Future of Brand Safety & Suitability for Audio

In this episode of Sounds Profitable: Adtech Applied, Bryan speaks with Tamara Zubatiy, co-founder and CEO of Barometer. Barometer contextualizes podcasts based on the GARM brand suitability components and the Media Roundtable Values. Listen to learn about:

• Brand safety and suitability 
• Why it’s important to create block and allow lists for advertisers
• How context and nuance play into the brand safety and suitability conversation 
• The Sounds Profitable Business Leaders Summit
• The consolidation of our feeds
• Why we need your feedback on this podcast

  Here’s our favorite idea from this conversation: GARM marks different levels of risk when it comes to advertising but there’s never an ad partnership that brings zero risk to either party (advertiser or publisher). Links:

• Bryan Barletta
• Arielle Nissenblatt
• Tamara Zubatiy
• Barometer
• Sounds Profitable Summit at Podcast Movement
• The Download
• Sounds Profitable: Narrated Articles
• SquadCast
• Podsights

Credits:

• Hosted by Bryan Barletta & Arielle Nissenblatt
• Sounds Profitable Theme written by Tim Cameron

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