The Fundraising Metrics That Matter

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In this episode of the Nonprofit Hub Podcast, host Meghan Speer is joined by Carly Berna, Fundraiser in Residence at Virtuous, for a practical discussion of key fundraising benchmarks as part of the Nonprofit 101 series. Carly shares insights from Virtuous’ latest Benchmark Report, highlighting key fundraising metrics like donor retention, average gift size, and recurring giving—plus new tools such as "days to second gift," case studies, and a board-ready presentation deck. With an emphasis on data-driven decision-making, Carly encourages fundraisers—especially those just starting out—to view their work through a business lens and understand how tracking the right metrics can help organizations build sustainable donor relationships, break down internal silos, and ultimately increase impact.

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