The ever-blurring line between humans and technology in the Market Research sector with Horst Feldhaeuser

In this episode of Now that's significant, Horst Feldhaeuser delves into that ever-blurring line between humans and tech, bringing insights from his 20+ years in the Market Research sector. He looks into:

• How our curiosity, our experiences, our ideas and intuitions – things that are inherently human - together with technology lead to successful business decisions and outcomes for clients.
• How technology solutions are giving us the time back to feed that curiosity.
• Why you need to involve the people that work on the processes you want to improve first and foremost.
• Why new technology solutions often come with new processes and implementation pains. And that’s why you need a senior leadership sponsor and should start small.
• And why you need to find the right partner, people, and capabilities to look at those sticking points that you want to improve.

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