The economics of matcha (no, really)

Sometimes we tackle the big economic stories shaking up the nation. But today, we're looking at something that's hitting closer to home: your morning matcha order. 

If you've noticed your matcha latte costing significantly more than it used to, brace yourself - global retailers say Japanese matcha prices have jumped between 30% and 75% in 2025 alone. On today’s podcast, we're going to explain why this is happening and whether the great matcha price hike will continue.

Hosts: Sam Koslowski and Billi FitzSimons
Producer: Orla Maher

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