About this episode
DMEXCO is one of the biggest events dedicated to digital marketing, and for many years, it has served as a key meeting place for key players in the industry. This year the atmosphere was as vibrant as ever and the agenda was packed with insightful content covering all the usual themes but with a big focus on retail media, sustainability, AI, and data-driven but cookie-free targeting. In this episode of Life in Programmatic DOOH, JCDecaux UK’s Director of Programmatic, Mark Halliday and Jon Mundy, Associate Director – Programmatic share their DMEXCO 2024 highlights and share insights from interviews with Diederick Ubels, Managing Director, EMEA, Vistar Media, Remi Boudard, VP Sales, Displayce, Walter Kraus, Commercial Director, JCDecaux Netherlands, and Julia Linehan, CEO, The Digital Voice.
Hosted on Acast. See acast.com/privacy for more information.
Get every episode summarized
Each time Life in Programmatic Digital Out-of-Home publishes, we email you a written briefing from the transcript — the topics, who appeared, and any specific claims, with the ad reads skipped.
Email me new episodesFree for 3 shows. No card needed.
Hosts & guests
No transcript yet
This episode has not been transcribed. Request it and it moves to the front of the queue.
More episodes
More from Life in Programmatic Digital Out-of-Home
The JCDecaux Programmatic DOOH Live Awards 2025
Life in Programmatic Digital Out-of-Home
May 13, 202522:25pending
Why an Omnichannel Approach to pDOOH Drives Incremental Performance
Life in Programmatic Digital Out-of-Home
Apr 22, 202531:04pending
The Secrets to Success in pDOOH? Omnichannel Planning, Activation, Optimisation,...
Life in Programmatic Digital Out-of-Home
Apr 16, 202533:01pending
How to Maximise the Effectiveness of Airport Advertising with Programmatic Targe...
Life in Programmatic Digital Out-of-Home
Apr 1, 202529:48pending