About this episode
After spending decades in the shadow of rivals Manchester United, the last ten years has seen Manchester City establish themselves as one of soccer’s most successful and influential clubs.
Taken from SportsPro Live at London’s Kia Oval, City Football Group (CFG) chief marketing officer Nuria Tarré discusses how the club has transformed on and off the pitch into a global brand without losing its local spirit.
Key Points:
- How CFG built a fan engagement strategy for 13 global football clubs
- What has been the impact of launching City Studios?
- Why does CFG proactively adopt new technologies?
- How has Manchester City become a global brand while remaining true to its local fans?
Get every episode summarized
Each time StreamTime Sports publishes, we email you a written briefing from the transcript — the topics, who appeared, and any specific claims, with the ad reads skipped.
Email me new episodesFree for 3 shows. No card needed.
Hosts & guests
No transcript yet
This episode has not been transcribed. Request it and it moves to the front of the queue.
More episodes
More from StreamTime Sports
Netflix avoided sports for 20 years - Here’s what finally changed
StreamTime Sports
LaLiga's battle to stop piracy — NFL lawsuits, fan media & power shifts
StreamTime Sports
ESPN Goes DTC: Inside the Product, Data, and Personalization Strategy Powering t...
StreamTime Sports
The Masters explained: The business strategy behind golf’s biggest event
StreamTime Sports