The Delusion of Digital Transformation

Business thinking is often shaped by delusions, which are influenced by poor judgments that distort our understanding of the real reasons for an organisation's performance.

If you're up to speed on business books you'll know that back in 2007, Phil Rosenzweig revealed nine delusions that are commonly found in the corporate world.

In this episode, Rob Llewellyn revisits those delusions that Phil wrote about in his book "The Halo Effect".  Rob then introduces a tenth delusion that thousands of companies are now falling foul of - the delusion of digital transformation.

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