The Creative and Relational Come Together (Feat. Rosa Hu, Yotpo)

Building a New Type of Relationship

• “For the future of commerce to thrive, brands must be able to own those direct relationships with their customers.” -Rosa
• In recent news, Yotpo and Shopify have joined in a platform partnership to help accelerate  Yotpo’s growth and ultimately empower merchants to grow their relationships with consumers. 
• “It’s never been more important than now to truly understand your customer. This partnership with Shopify allows us to grow that relationship and loyalty with customers.” -Rosa
• How does Yotpo  provide more value to customers compared to others? It’s the little things. Packaging, service, 24-hour chat help, and more. They work on delivering their promise to their merchants. 
• When you give your customers choice and let them give the opportunity to set their values, they’ll feel a mutual value exchange. In the end, you will be better off because you will be using tools to build empathy rather than using tools to engage. 
• We are needing a new type of marketer. The creative and the relational need to come together. This new marketer focuses on loyalty and creating relationships with customers at the same time.
• “Even if your customers are shopping in-store, you need to make sure you’re tying their online and in-store experience together. They need to stay connected” -Rosa 

Associated Links:

• Learn more about Rosa Hu, and Yotpo
• Listen to our other episodes of Future Commerce
• Check out our latest report: Nine by Nine
• Subscribe to Insiders

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