The Courageous Podcast Episode #17: Geoff Cottrill (Marketer)

4:34 - Life long serial marketer who hates the way we're supposed to do marketing

5:07 - His two daughters: a Producer and a Musician

6:46 - "I hate lazy marketing"

8:15 - Marketers often wake up in the morning assuming people care what you have to say

9:44 - Geoff shares "the twofold" job of the marketer
11:44 - The pain of Covid advertising

13:47 - Incredible passionate about the consumer -- and making sure their voice is considered

14:12 - People confuse growth for a goal: growth is a result.

15:21 - Geoff's internal empty chair exercise

17:11 - The importance of being good to people.

18:20 - The fallacy of heritage (when the consumer doesn't care)

20:31 - Hard to keep continuity on big brands today because players come and go

20:51 - New P in marketing = Personal

23:31 - Talking at consumers vs Communicating with consumers

27:10 - Stranger Things amplifies "New Coke" -- the decision for Coke to say "yes"

28:40 - "This is a new coca cola company"

29:06 - 3B PR Impressions from Stranger Things partnership

31:08 - Know Going In You Are Going To Get Fired: What gives you the courage to take shots

32:30 - Geoff's interview with Mike Wilsky.

33:27 - "Have you ever gone all the way" - Interview question, Mike Wilskey (Nike)

34:51 - "You're going to fire me one day. I actually want this to be the thing you fire me for."

35:43 - The importance of going for it

38:23 - Geoff explains the "what's the catch" no catch...catch.

41:05 - "I try to surround myself with ridiculously creative people and see what happens."

42:18 - The power of music in their family: his wife and his two daughters

44:31 - Geoff's new role sitting on a few Boards

48:06 - Geoff explains a meeting at Coke when he was new and didn't say anything (but should have)