The Cost of Keeping Your Options Open (with David Epstein)

In 1960, A publisher at Random House bet a writer $50 that he couldn't produce a children's book using just 50 distinct words. That writer was Dr. Seuss, and the resulting book was Green Eggs and Ham, which has gone on to sell more than 200 million copies. Sometimes, limits aren't a bad thing. In fact, they often lead to unexpected breakthroughs in creativity, productivity, and satisfaction. This is the message at the heart of David Epstein's new book, Inside the Box: How Constraints Make Us Better. This is something elite performers know well. They aren't adding more and more or keeping their options open; they're whittling down to what matters most. So we wanted to ask David on to give us the lessons from his book and from his research that can most effectively help us do that too. 

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