The Content Excuse Keeping Home Service Owners Invisible | Gary Vee

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Tommy Mello sits down with Gary Vaynerchuk, founder of VaynerMedia and VaynerX, for a conversation every home service owner needs to hear. Gary breaks down how he transformed his dad's New Jersey liquor store into Wine Library, why he saw the internet coming in 1995, and what he looks for before investing in any company today. He explains kind candor, the feedback system he trains 2,700 employees on, and answers the 10 million dollar question about starting over from zero. Then Tommy runs him through a true or false speed round on the biggest social media myths, where Gary explains why blaming the algorithm is costing you views, subscribers, and money.

🕐 TIMESTAMPS
00:00 Intro
04:45 Father's Lessons
09:14 Store Transformation
13:10 Internet Moment
16:45 Jockey and Horse
19:56 Kind Candor
22:59 The $10M Question
26:06 Exit Philosophy
29:20 Sandcastle Philosophy
34:35 Myth Speed Round

00:53 Was Gary Vee born with business talent?
02:54 Do immigrants have an advantage in business?
04:45 What did Gary Vee learn from his father?
06:25 What was Gary Vee paid at his dad's liquor store?
09:14 How did Gary Vee grow Wine Library?
13:10 When did Gary Vee first see the internet?
16:45 What does Gary Vee look for before investing?
19:56 What is kind candor at VaynerMedia?
22:59 What would Gary Vee do with 10 million dollars?
35:15 Does taking a posting break reset the algorithm?

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