businessFeb 10, 20269:26pending

The boxed meal helping Americans stay on budget

The Indicator from Planet Money

About this episode

Food keeps getting more expensive, so how do shoppers respond? They change what they buy, right? It’s not just that cheaper foods get more popular. Shoppers are more nuanced than that. So, today on the show, we choose one classic meal that is tailor-made for this anxious economic moment. Why Hamburger Helper is poised to win 2026.

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