The Billion-Dollar Standard: How Ryan Serhant Built a Brand That Won’t Stop | Ryan Serhant

In this episode, I sit down with the one and only Ryan Serhant — Netflix star, best-selling author, top broker, and CEO of a real estate juggernaut. We go way beyond real estate and peel back the curtain on what it actually takes to scale a brand, lead with authenticity, and stay mission-focused while juggling a million things — from fatherhood to multi-million dollar investments. Ryan opens up about his morning routine, his “future self” philosophy, why content without authenticity fails, and what it’s like running a brand that operates in 12 states and just raised $45 million. Whether you're a content creator, founder, or aspiring real estate mogul, this one is stacked with gems. We even touch on AI, his vision for SellIt.com, and the new Season 2 of Owning Manhattan (OUT NOW). This is a playbook episode. Let’s go.

Ryan Serhant is the CEO and founder of SERHANT., a multi-faceted real estate and media company, star of Netflix’s “Owning Manhattan,” and author of multiple best-selling books. With over a decade as a top broker in NYC, Ryan has grown his firm into 12 states and recently raised $45M to expand a tech-driven ecosystem for modern agents and entrepreneurs.

---

Ryan Serhant’s Socials

• Instagram: @ryanserhant

• YouTube: Ryan Serhant

• Website: https://ryanserhant.com

• Sell It Platform: https://sellit.com

---

About Justin:

After investing in real estate for over 18 years and almost 3000 deals done, Justin has created a business that generates 7 figures in active income through wholesaling and fix and flipping as well as accumulating millions of dollars of rental properties including 5 apartment buildings, 50+ single family homes, and 1 storage facility

Justins longevity in real estate is due to his ability to look around the corners, adapt to changing markets, perfecting Raising private capital, and focusing on lead generation which allows him to not just wholesale and fix & flip, but also accumulate wealth through long term holds.

His success in real estate led him to start The Entrepreneur DNA podcast and The Science Of Flipping podcast and education company, and REI LIVE where he’s actively doing deals with members. He has coached and mentored thousands of aspiring and active investors over the last decade.

Connect with Justin:

• Instagram: @thejustincolby
• YouTube: Justin Colby
• TikTok: @justincolbytsof
• LinkedIn: Justin Colby

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.