
About this episode
It takes 150 crocus flowers to make just one gram of saffron. For comparison, a spice like cumin, gets you hundreds of kilos per acre whereas saffron yields barely two.
Despite getting a prestigious GI tag from the Indian government and even a National Mission dedicated to its revival, Kashmir’s saffron production has plummeted:from 8 tonnes in 2011 to just 2.7 tonnes in 2024.
So what’s going wrong? And can India learn something from Iran, which currently dominates 90% of the global saffron market?
Reporters Mehroob Mushtaq and Numan Bhat, traveled deep into saffron country, met the farmers, walked the fields, and came back with a story that’s rich in detail, visuals, and hard truths.
Tune in.
*This episode was originally published on July 21st 2025.
Compete in India’s first and only case-build competition.
Daybreak is produced from the newsroom of The Ken, India’s first subscriber-only business news platform. Subscribe for more exclusive, deeply-reported, and analytical business stories.
Get every episode summarized
Each time Daybreak publishes, we email you a written briefing from the transcript — the topics, who appeared, and any specific claims, with the ad reads skipped.
Email me new episodesFree for 3 shows. No card needed.
Hosts & guests
No transcript yet
This episode has not been transcribed. Request it and it moves to the front of the queue.
More episodes
More from Daybreak

This week in AI: activist robots, doom-laden researchers — so who's the good guy...
Daybreak

India has more tourists than ever. So why is tourism in trouble?
Daybreak

The Government sold Air India to escape its problems. The fix is to buy back in
Daybreak

Nykaa cracked fashion at last. Myntra sees no reason to panic
Daybreak