The biggest mistake brands make when they treat LLM optimization like SEO

0:00The Voices of Search Podcast is a proud member of the I Hear Everything Podcast Network. Looking to launch or scale your podcast, I Hear Everything delivers podcast production, growth, and monetization solutions that transform your words into profit. Ready to give your brand a voice? Then visit I Hear Everything dot com. Welcome to the Voices of Search Podcast, a member of the I Hear Everything Podcast Network. Ready to expedite your company's organic growth efforts? Sit back, relax, and get ready for your daily dose of search engine optimization wisdom. Here's today's host of the Voices of Search Podcast, Jordan Cooney. I'm Jordan Cooney. And joining me today is Jeff Reign, co-founder at Everything Machines. Jeff spent two decades in enterprise marketing and platform strategy. And now he's building everything cash, a brand-side cash that makes websites readable for LLM crawlers without rebuilding the human site. Time for a one minute break to hear from our sponsor

1:05previsible. So you're looking for SEO help. And you got a couple of options. You could start replying to spam from agencies that claim they can get you to rank number one on Google. You can pay an hourly rate for a consultant who will inevitably nickel and dime you with hourly charges, or you can work with a cookie cutter agency to quickly launch a strategy-less project with low success rate. None of those sound very good. Now do they? Well, that's where previsible's integrated consulting model comes in. Previsible draws from a collective 40 years of SEO and digital marketing experience to unlock your organic growth opportunities. They build custom solutions that combine strategy, technical expertise, content, and reporting to effectively operationalize SEO for your business. Previsible's four-stage approach ensures that your SEO programs thrive by starting off with a strategy first approach. Then they support you in your efforts to create quality content, help you identify technical issues, and most importantly, they'll work with your cross-functional teams to integrate your SEO strategies to make sure

2:05that your SEO budget actually drives results, not just your agency's bottom line. So join brands like Yelp, eBay, Candle, Atlassian, Square, all who rely on the SEO consultants at Previsible. For more information, go to Previsible.io. That's Previsible, P-R-E-V-I-S-I-B-L-E-DOT-I-O. What's the biggest mistake brands make when they treat LLM optimization like SEO? Well, I think the biggest mistake is they assume the bots all behave the same way, and that they assume they behave like Googlebot and they don't.

3:12That's all for today, but until next time, remember, the answers are always in the data.