About this episode
Everyone says they want sustainability, but what does it actually mean? Carbon, biodiversity, transparency, or just marketing?
In this episode, Anika de la Flor, Global Sustainability Director at Deciem (The Ordinary), and David Luba, co-founder of veritree, explain how to prove real impact with data like survival rates, soil health, biodiversity, and community benefits. We dig into what authenticity looks like and how brands can move from claims to measurable results that build trust.
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🎥 [WEBINAR] - From Cost Center to Revenue Driver
The CFO-Proof Marketing Playbook: How Manufacturers Prove Marketing’s Revenue Impact In HubSpot
⏱️ Date: Thursday, November 20, 2 PM EST
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👉 Resources:
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Website: https://deciem.com/
LinkedIn: https://www.linkedin.com/company/deciem/
Website: https://www.veritree.com/
LinkedIn: https://www.linkedin.com/company/veritree/
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