The Attention Span Myth, Clips Open Podcasting's Front Door, & More

Today in the business of podcasting:

• Tom Webster's latest Podcast Atlas installment examines podcast clips as a discovery engine, finding 89% of listeners watch clips on social platforms and roughly a third go on to become full-episode listeners.
• DAX U.S. President Brian Conlon argues the "shrinking attention span" is a myth, pointing to Edison Research's Infinite Dial 2026 finding that 45% of Americans age 12 and older listened to a podcast in the past week, the highest level ever recorded.
• Six Colors previews the iOS 27 public beta, including Apple Podcasts video expanding to macOS and Apple TV and a rebuilt Siri that can retrieve old podcast episodes by description.
• Creator economy newsletter Scalable reports brand safety concerns among enterprise marketers have dropped from 50% in 2023 to just 10% in 2025, with the industry shifting focus to brand fit instead.

To find links to these, and every article covered in today's episode, click here. You can also subscribe to The Download's newsletter to receive the full issue straight to your email inbox every day.