The advertising effectiveness confidence gap with Kantar's Dom Boyd
About this episode
What are the key levers of effectiveness? What's the value of difference in driving brand growth? How can brand value be a multiplier to profitability? Kantar MD, UK Insights and Marketing Effectiveness, Dom Boyd, reveals a gold mine of insights into advertising effectiveness. Delving into the current disconnect between advertising effectiveness evidence and spend, and the confidence that marketers have in their marketing strategies and mix.
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