THE 90-DAY HOME BUILD SYSTEM || BROCK HOLYOAK || EPISODE 079

0:00My definition of winning one is setting up my family so that it's like if I cease to exist they're still taking care of and then growing the company and trying to make it bigger and trying to get into more real estate investment and growing it out and growing it wide I basically want to look myself in the mirror and see who the f*** I became 10 years from now. It used to be a man like the money would be cool right like that's kind of the motivator was the money and now it's like don't need money for any. At the end of the day like there's nothing that I like sit here it's like oh I need a Ferrari I need a you know Pugatti or I don't fit in cars right like I don't want a car because I don't fit in a f***ing thing so it's like I you can only buy so many things before years like it's boring. Why do I need a 15,000 square foot house when 1500 fits me in my wife the money at the end of the day is to set up for more long-term wealth and allowing like your family to come over and capitalize off of what you've done hopefully try to grow it not f***ing crash it. The code to winning insights you

1:05need today to seize the world tomorrow. Today we actually still in Las Vegas we actually right now have access to the balcony. We in San City it's amazing we've been getting a lot of entrepreneurs from variety of different industries and fields as well. Today you're curious in learning a bit more obviously in the real estate space we're going to talk a bit more about just building, building homes and investing a variety of different fields within the aspect. We actually have in the studio he goes by the name of Hunter from the WWE. No it's not. It's Brock, Helio as well so we're going to talk a bit more about him the man himself. Welcome to Studio Boss how you doing? Good how are you? Doing well thank you very much. Yeah can you just I mean just go through pretty much who you are and how you started in the field that you're currently in right now? Oh man I've been in construction for a long time so like 14

2:12part-time jobs through the summer I worked for my dad and his business partner doing you know concrete, concrete labor. When you're 14 and you work with like 30 40-year-old degenerates in construction it's like you pretty pretty well get like some language that you're not really accustomed to when you're in like eight grade right? Like you hear you hear some sh** so so you get a little rough around the edges you get used to cursing and carrying on you know more adult conversations when you're a little younger than you probably should be doing that but anyway it's a fun experience got through there kind of when I got through school it's like man I want to go into psychology I want to go into philosophy which neither one of them pay anything really you know like find that out after like my first year of school it's like hey man like you can go make like 35 grand after you get a master's degree in psychology it's like a clinical psychologist it's like I can go down the road right now and drive trash truck for 65 grand

3:16with a $1,000 CDL you know what I mean like the two aren't really balanced and out like in my mind I'm sitting there like man I got six years of school or I've get a $1,000 CDL in like a couple weeks right like and I can make double the money like why am I doing this traditional thing that everyone's telling me to do you know so not that I really wanted to be a trash truck driver but then I you know went in full-time into concrete construction just kind of dove into that few years into it I'm kind of just like man like I need to I need to make a change I don't like I don't want to be living day-to-day like I don't I don't want it to be like paycheck to paycheck every week like I'm broke at the end of the week like then I didn't really know what I was doing I just knew like looking at my boss I'm like you're doing better than me and I want what you have right so it wasn't like I didn't really have anything figured out I didn't really have a plan

4:18it was just more like my my assimilation was like if I have my own company I can better position myself to have when you have right and set myself up my family for you know something a little bit better and how long will you work for your boss at that time I've been with them probably about two or three years now and that was in Utah right yeah we worked Utah in Nevada was kind of where where we would work so and when did you start your construction or building company uh 2000 I think 2002 or 2003 okay I was I think 21-22 at the time when I got licensed my boss was pretty cool I got into it I did a few little side jobs here and there got a contract with the company out of St. George to do some of their flat work he was he was pretty cool about giving me like Fridays off he's like yeah you go take like Thursday Fridays off or whatever and go do your deal after a couple months he's just like dude you got to figure it out like you

5:21either you're you're you're entering your out kind of deal like I can't have you a hard time like you really got to come come with me full time where you got to take the step and go do your own thing and then when you started it um did you end up getting funding uh from businesses and and on trumpet years old did you just start everything from yourself and the ground up and like everything was ground up everything was just I just started doing stuff and everything that I would buy equipment wise I I started I buy it cash so I I did have you know credit credit with like the material suppliers and stuff like that so as far as being able to be supplied you know concrete materials rebar supply stuff like that we had like credit accounts with with those companies but everything else was funded like basically just out of pocket so it just started really super small buy myself no employees shoveling dirt rather than hiring you know people with equipment to come

6:25do it um never really went into like buying the heavy equipment like I would just to me I found it was like man I if I hire this guy for 45 bucks now like at the time you know it's like 45 50 bucks an hour got me like a skid steer and the operator I'm like that's an extra guy right for 45 bucks an hour and it's like he's he's he's helping me and he's got equipment and I don't have to pay him other than 45 bucks an hour and he's here you know so that's kind of kind of how I got started and then it's a little interesting that you know I get in and it's you do a you do a few jobs a couple thousand dollars it's like I ended up my next set of sex next set of houses were like 15 16 thousand dollar homes was for the concrete scope portion of these jobs so that was you know my my bid for you know footings and foundation flatwork or whatever on these houses and I'm like dude I don't have 16 grand I've got two houses I've just contracted that's 32

7:26grand like my ass is on the line for like 32 thousand dollars that just thing goes the hell like bro you know and obviously it didn't it worked out you know what I mean but it's it went from work your your comfort level was you know 30 you know 15 20 grand the house to then I got into custom houses so now I'm doing 70 80 thousand dollar concrete scope works on like you know five six thousand square foot yeah nice custom homes and within a matter of six months I'm bidding two three four million dollar commercial jobs you know what I mean and so I it a lot of people's like oh it's scary but I think it's like it's scary when you dip your toes into the water but then when you like actually walk out there into it it's like oh it's really not so bad right like why am I so panic and and I think just taking that initial step into it it's like that's almost like like you're like you're stepping into a death wish right

8:32like when you initially step out there and then you just like oh okay like cool now we can rock and roll right like now now it's not so bad right like now I'm accustomed to this isn't as scary as I thought it was I guess right like you get on a roller coaster it's like oh I didn't die cool let's do it again right that's a good analogy so it's kind of the same thing as it's like you stepped out there's like dude I didn't go to zero right like I made money let's go do the next thing you know and then you go do it and then they get bigger and then they get bigger and then they get bigger and it's all you know all of a sudden it's like now you're you're doing multi-million dollar deals and you just like like six months later and you're looking back like I was scared to do this five thousand dollar sidewalk job for this guy you know what I mean like you just get used to it I think a lot I want to think I noticed many people especially within the blue color space they are very very good at and within the industry whatever specific

9:33task or expertise is really channeled on whether it's either building or roof or whatever it may be however sometimes they are not financially as have that what do I call it the financial literature to understand how accounting books and all the different stuff you know kind of with the business side of things as well do you feel like you end up like already do you have that already or did you learn that over time which you get the right mentors how how did you figure out that part of the run in the business aspect because the folks are just being blue color and building um so the business it took me a long time to really figure out like the back end stuff is probably more important than like the front end stuff or at least equally important you know like learning your taxes learning you know how to keep all your books and everything organized on the back end is really and it's something I still kind of struggle with as far as you know that goes I've got

10:35accountings and bookkeepers and stuff like that in place now but it's like you know originally starting out it's like I don't want I don't I don't want any issue with the IRS to pay whatever and make it go away right like so it's like I wanted nothing to do with it it was just like pay somebody to make me not go to jail right like I make a money I don't care what it costs me um I think I don't know probably six seven years ago I you know through home building and stuff I went out made some purchases that weren't like tax right off approved I guess so it's like now I've got all of this stuff I've got all of my money tied into this thing that now I cannot write I write any of that money off and now I owe all of this tax but all of my money is already gone right and so I'm like oh crap like I'm gonna figure out how to not ever really have to pay taxes right like that's so the last probably five or six years it's like I got to figure out

11:38how to not pay taxes because most business owners don't understand that like taxes are probably your biggest expense you're making right like you make money you pay 40% of a back to the government at the end of the year and it's like you just never get ahead and you got to figure out a way to really get past paying 40% back to the government like it's okay to pay him a little bit but it's like that money if the more of that money that stays with you the faster you can grow your business if you're always making the money and then paying a whole bunch out and then starting almost from ground zero again going into the next year it's like halfway through the year is when you finally get the momentum and then the end of the year you're wiped out again and that's it seems like cycle that keeps going over and over and over again and for me it was like dude figure out how to not ever have to pay taxes right like figure out a strategy or some strategies that can come in and offset these taxes to where you're not just getting wiped out at the end of the year

12:42and so that's kind of like the real estate aspect as far as like the long-term holds and stuff that I do is part of my strategy on you know what we do for our taxes to be able to not have to pay out as much at the end of the year which gives us the ability to kind of grow every year oh awesome and obviously telling it to 2025 that's about 23 years running right now what would you say has been the biggest financial year in terms of like revenue that you've accumulated how much have you made like the most in one year this year I think this year is going to probably your best because typically so for the last I don't know seven eight nine years we've been pretty just content of you know we're there 10 12 houses a year I I can manage that by myself I don't have to have a whole bunch of staff or anything like that within the last couple years we've had a bunch of big players the art organ and our big builders come into our little small area right

13:46and so I've kind of started seeing the writing on the wall it's like these guys are going to come in they're going to buy they have the capital to come in and buy a development that somebody's doing that's an 80 lot subdivision but didn't come in just buy the whole thing now it's like at some point when they come in full full force like I'm not going to have product unless I've kind of ramped everything up toward I can go produce my own problem so this year we've we've got up to where we should be somewhere in that 20 to 25 home range so we've doubled or close to doubled what we've done in the previous years and then the goal for next year is to double on top of that okay so at some point I think the goal of the overall end goal is to kind of get in that 80 to 100 homes a year to where we're doing you know on average a couple of weeks it starts um we're right now it's like we we get we got pretty close to our goal this year I think like they said we were to double which would have been 24 I think we're going to probably end up being

14:50about 20 or 22 by the end of the year so people will be pretty close to what we were shooting for and then if we can double that again next year then we'll be on track to kind of help what we want to be within the next four or five years awesome and so when people come and approach you um is it is it to build a home and like do you multi-family what's the actual process when people come and approach your service of business so for us like we we don't specialize in like high-end homes we're kind of we're mid-level homes so more affordable housing it's you know not tracked housing it's semi-costome so a little bit above you know the bare bare bones minimum but we like to kind of add more customized features to the house allow more tweaks you know on the floor plans um color stuff like that so people come in and get a pretty customized home for a fraction of what you would pay for a fully custom home okay um but we I guess an answer to your question

15:57it's like we do have different products for different people so can we build you know a million dollar plus homes yes do we like to typically not what's the range currently in currently we're I try to stay in the you know four to five hundred thousand range it's a pretty good mid-level market most people can you know afford that product it seems like a for retirees it seems like they're they're trading a house that's too big for them for something that it's like a little lower maintenance so that kind of gets them into that you know fifteen to eighteen hundred square foot do you do your innovations of spot where you just build homes mainly I I don't like doing remodels there's for me it's a whole lot of unknown like you get into it it's like oh well we got to tear this wall out and then oh the plumbing's in there so now we got to tear all the plumbing out or tear into the floor and it's like oh the floor's rotted we you know like there's a whole lot of like what ifs on there um I've just really like our process is dialed on new homes and it's like

17:03we can crank them in 90 days so like most other builders in the area there are five six month builds like we can we can go through the same thing in the fraction of the night interesting so 90 days is from building something from just having a stand to building the entire home in 90 days so start to finish the second we show up the dig puttings to the time that you're getting your keys 90 days that is impressive that's impressive um wow and you specialize that in Utah Utah Southern Nevada so not quite into Vegas yet we're in the Mesquite Nevada we're into Southern Utah Cedar City areas mainly the two areas we build see here in Mesquite so what's one of the toughest challenges that usually face in the field that's so demanding physically as well well I think more just scheduling and keeping everybody on on pace you know like we've we've

18:13got a really good group of some contractors that we've used and they're kind of dialed in with our process towards rinse and repeat but it's like there's always there's always something there's always a there's always a holiday on a Monday that's shoot that kills the day there's always you know a rain day or a snow day or it's too windy to pour concrete or something you know so just just elements to just always kind of take you by surprise you know see a lot of these guys like oh what's your calendar look like it's like I don't have a calendar like you look at my phone there's nothing on any day of any week on my phone because it's like I wake up in the morning from four it could be four o'clock in the morning could be six o'clock in the morning it doesn't matter whatever you know whatever time I'm up it's like I don't have a plan because I know by six thirty seven o'clock in the morning my phone's gonna ring and I've got fires to put out that is just stuff that has to that has to happen right so there whatever I want to schedule even if I

19:14wanted to schedule it I just know that there's if there's stuff that needs to get done I make sure that it gets done but for the most part it's like I can't tell you that it's getting done at 10 o'clock because I might have something that's more pressing over on a job that needs to be taken care of beforehand so as disorganized as I am like the house takes precedence over anything so it's like you look at my desk and there's just papers everywhere my life is like how do you know where everything's that like she'll clean it up and I'm like what the f*** did you do with all this shit like where did you put it right like I put it over here I'm like how can you find it I'm like well I knew it was in this pile like third down like like the paper I was looking for was in this pile three three pages down and I know I could just grab it off the table and look at what I needed to look at and then put it back right so to me it was like disorganized chaos of like my organization right but it's like so I knew it was nobody else knew what the hell was going on

20:15fair enough but it's like that's that's my chaos and I understand it but it's like above anything like these never like the schedules never really get off like I make sure that's takes precedence over anything that we can stay on schedule I love that a lot obviously we've seen a vast improvement in terms of innovation the utilization of artificial intelligence how AI is reshaping building as well I've seen how some of these like 3D models 4D models where people can actually see their homes and sign and stuff like that have you and your company often incorporated that form of model as well we haven't I know we're kind of going through like an overhaul on the website right now so we do have some pretty cool tools that I think they're trying to implement towards like we can pull up pull up the floor plans turn them into a 3D view and then allow them to actually go in and like move walls so that it's like oh if we make

21:17this room a couple feet bigger what does it do like if we move this if we eliminate this wall or you know add this wall over here what what does it get to look like and so I think we do have some pretty cool features that we're in the process of putting out that I I think will be pretty beneficial color schemes that people can go in and kind of click on and like place no place you know like wall colors and flooring colors and stuff like so they kind of get a kind of an idea what it looks like being beforehand but yeah it's it's it's coming I think it's a little bit early but like we are kind of working that way if that makes sense so I know we've been here in Vegas this conference three four days I don't know if I told you I was born and raised in South Africa before so the thing is in South Africa almost all the homes are made in brick

22:20I've been here approaching 10 years it's not 10 years already and I've noticed there's a certain material that's used to build the homes in the United States especially obviously and I've lived most of my life in like the west coast of I mean most of my time in the US and the west coast Utah Idaho California all the kind of stuff what's like material to the use what do you material do you guys use stick frame made mainly so it's a lot of lumber a lot of I noticed that how material doesn't I pick up on fire and stuff it's definitely not fireproof for sure but I mean every every wood to get a burn you know I mean that's like you've seen the California fires it's you know pretty good example you've got all these houses that we're sitting up in Malibu yeah hills right that have 40 50 60 year old lumber that's been sitting there drying out for how long and it's like they caught on fire and it's just like they burned you know what I mean so my question with that though um can you still build brick was that a bit more expensive

23:24I think right like the most cost effective way to build right now is through your traditional stick frame so is there like could you build out of like solid block yeah could you build like we've done houses where we've done like foam like ICF systems where they're like foam blocks or foam panels that you fill with concrete right and it's so so that is an option and honestly like through the covid era when lumber skyrocketed and 4x8 916 OSB went to like a hundred bucks a sheet like I'm like man does it now make sense like is buying you know an ICF system that's foam and concrete it's going to be a something more solid product actually equal out cost cost lines right like because at the time it was always about 30 or 40 percent more expensive to

24:27do the ICF systems but it's like and if I'm paying ten bucks for a two by four stud and I'm paying a hundred bucks for a sheet of plywood it's like now works my cost right because everything had had one up by five six acts from material yeah so what I was paying for three houses a year ago like now I'm paying for one for my lumber package and so it's like well now does it make sense to kind of lean this way and it got pretty close to where I'm like yeah like let's let's start doing some houses with some ICF systems or some non-traditional ways then everything kind of you know plateaued and come back down after that okay but yeah right now like you're still like materials are down to a pretty pretty good level I mean they're not they're not super cheap but they're not over the top of the expensive so and then with uh if a home is going to be about

25:28500,000 how much of that is going to be subcontracted and how much of that does your company make revenue out of it kind of depends so I shoot for between 20 and 25 percent profit margin okay and so right now the market's a little soft so it's like you offer incentive you offer a few other you know some you know closing costs or builder incentives is 20 percent a small amount well you figure 20 percent of 500,000 yeah we're making you know that's kind of what I shoot for around you know 85 to 100 grand a house okay what we we shoot for for our profit margin okay and do you subcontract majority the stuff in terms of like people that are built in the hold and stuff like that all basically everything okay so yeah I mean we do we do a few

26:29little things in house but for the most part it's like everything's everything's just subcontractor management everything's in house um scheduling's all done in house but yeah every every trade is subcontracting now and then would you say um I want to just kind of like try and come to the point where we can continue I'll ask just two more questions as well um we had a great conversation the last few days on economics the dollar Bitcoin gold indices um we know that there was a recession the great recession that occurred 20 2008-19 around that period of time there was COVID that happened as well what is your strategy to try and overcome recession truth business like what are you doing right now to try and do that recession I don't know that anything's recession proof I think at some

27:31point it's like you just do what you do and keep grinding and hope that everything stays you know above water right like I I don't know that there's really a clear cut strategy that you can implement that's going to guarantee you right like but like you look at this it's like if if it was guaranteed it would cease to have value right because it's like it everybody could do it so if it was guaranteed that you could go by gold and become a millionaire or ride through like bad parts of the economy it's like and it was easy to do everyone would do it right so having the uncertainty is what actually makes it you know profitable in the back end um that being said it's like there are certain things that you can do or invest in that you know maybe a better play for me I'm not a Bitcoin guy I'm not like I'm not a guy that wants to trade tangible money

28:39for a holographic image of a coin right that I can only see as long as the power buttons on on my computer screen like to me that's not an asset like people look at it as an asset and it's like I guess if you look at it like a stock like we were talking like if you looked at it as a stock and you're riding the highs and lows and you're buying and selling and doing stuff like that then then you can make money on it but I think long-term I think it's like what value does Bitcoin have like like what is the actual value of something that doesn't exist you know gold exists like if I turn my computer off and I have a bar of gold in my safe like the gold still there if I turn the light switch off the gold still there right like if I turn the light switch off on my computer my Bitcoin's gone so turn the power out to the world Bitcoin's gone forever you know gold still there a house is still there an apartment complex is still there you know so and with assets too like like here's kind

29:39of the crazy thing with assets if I'm going to go buy a hundred thousand dollars worth of gold I have to trade a hundred thousand dollars worth of some kind of currency for that gold right like it cost me equal value of what asset that I'm buying right Bitcoin's the same way if I if I'm buying a Bitcoin it's going to cost me out what the value of Bitcoin is today like a hundred grand right if I buy a Bitcoin for a hundred grand like I have to trade a hundred thousand dollars worth of cash for that coin okay if I go buy a hundred thousand dollars worth of real estate I can buy that with twenty thousand dollars and finance the other eight right so I can make I can make an investment that's going to appreciate that I can also depreciate out and take off some like you know offset taxes and stuff like that with that all with eighty percent of some of the all the bank money so for me it's like I can leverage my money to get more in real estate and

30:48that's the play that's what I know and so that's what I do so I like if you're a stock guy and you understand stocks really well go play in that market that's what that's probably where you should be if you understand Bitcoin really well it's probably a market for you right like for me none of those markets make sense and so that's not the markets that I mean I love that yeah I think you know real estate just gives you it gives you the advantage to be able to use bank money to leverage assets and be able to collect assets quicker but it's also not one of those sexy businesses like everyone thinks where it's like oh I'm a real estate investor I'm going to make millions of dollars tomorrow right like it's a long-term play it's a 10 20 year play like I don't go buy a property and be like I made a million dollars on this like every now and then maybe you can buy something and it's like the value increases like cool I can sell that and double my

31:50money for the most part it's a 10 year play like you have to be in a long term and you have to be patient enough to be like I'm not making money tomorrow but 10 15 years from now I'm going to make money and so I think if you can if you can have that mindset then I think real estate is a good investment if it's a quick gain that you're looking for probably stocks are crypto you know what I mean because you can buy sell stuff like that awesome now that's powerful I know I said three more questions I lost the second last one right now what advice would you give somebody out there right now that wants to try and start within my building phase of trying to build homes as well what what advice would you give that person's trying to start like tomorrow let's try and to build homes I probably wouldn't start building homes unless you've been in some kind of a trade like understand if you have no knowledge of construction go work in construction so that you can understand the

32:55process because if you have no idea how the process works like you'll be done okay right like you have to like it has to be something that you have some kind of an understanding in or you have to have a good bank account already established where it's like hey I can hire the right people to run this for me but to just jump into it be like I'm going to figure this out like you'll get your lunch eight that's possible so like and I don't it doesn't necessarily have to be any specific trade it like you could be a drywall contractor or a roofing contractor like like you could come from that you could be just an employee of you know a framing company right like but understanding the process of like start to finish how homes are built or how commercial projects are built or whatever type of building that you're going into like I don't do a lot of commercial because there's a lot of it's not something that I specialize right for me I've got the home building

34:01dialed in I've got my product dialed in I know what I build I know who I build for and I'm really good at like not not be a dick but like we perfected this portion of the building right and so I'm really good at that but for me like I've had people like man why don't you do commercial like you can go do this job over here it's gonna take you a month and you can make 200 grand it's like I could but I could also lose 200 like because as much money as there is to making commercial it you can lose your app pretty quick too right it's when I look at a residential set of plans I've got four or five pages of structials and I've got three or four pages of architectures I open up a 2000 square foot commercial building plan and there's 130 pages attached to it like I guarantee you're gonna miss something on one of those 130 pages that's gonna bite you in the I mean like you're not gonna catch it all and so that's kind of a game of like win loss and you

35:03better have a really good team around you as far as like onsite management and just estimators that can really like go through and understand the plans really well and read all of the specs and just dial that all in so for me it's like could we do it yeah is it something that I really want to jump into now no because I really I'm focused more on this and growing this portion of it maybe at some point it's like yeah let's hire a completely separate division that just does this that only does commercial and then I can just keep my my people here but it's like I'm kind of one after diving into different odds and end you know projects like stuff that I want to do like trying to dive into like to help the fitness industry and stuff it's like I after doing several of those while still trying to do the main business of home building kind of figured out

36:08the hard way that it's like just focus on one thing throw everything into that one thing and make it as big as you can possibly make that's powerful so when your attention's going six different directions not nobody's getting anything right nothing at all all you're doing is running around hump an air and it's like the last place that you want to be if you're in business is standing in the driveway humping air like you got he got he got a like dial it in and actually move the needle forward on something right so if all you're doing is spinning your wills nothing happens right like you don't make any progress the last question because it's the code to winning insights you need today in order for you to seize the world tomorrow everyone's got different definitions for this but for Brock today what is your definition of winning my definition of winning is I don't know I think at some point it was about money now I think it's more

37:19I two goals I guess like one is setting up my family so that's like if I cease to exist they're still taken care of that makes it like setting up setting up knowledge for my sons so that like in the event that I die driving home tomorrow like he can take this company over and run it right like given him the knowledge of being able to like operate a pretty polished company right and move it forward and grow and still be fine so so financially I guess more like that my family's taken care of and then the direction that I'm going as far as like growing the company and trying to make it bigger and trying to get into you know more real estate investments and stuff like that I think more of the growth and and growing it out and growing it wide is more of a

38:19I want to see I basically want to look myself in the mirror and see who the **** I became 10 years from now and again it's like it used to be how mad like the money would be right like that's kind of the motivator was the money and now it's like I really don't need money for anything you know what I mean like at the end of the day like there's nothing that I like sit here it's like oh I need a Ferrari I need a you know Bugatti or I think I don't fit in cars right like I don't want a car because I don't fit in the **** so it's like I you can only buy so many things before years like it's boring you know what I mean like how many watches can I have how many houses can I have you know like you only live in one house why do I need a 15,000 square foot house when 1500 fits me in my wife you know I mean like I don't need anything extra elegant and so it's like the money at the end of the day is to set up for more of like long-term

39:22wealth and allowing like your family to come over and like you know capitalize off of what you've done and hopefully try to grow it not **** crashing right so I guess that like in the phase of life that I'm in now is it's like trying to relay the information that I have to my family my kids so that they can figure life out and have a head start with that and then as I'm still involved in and growing it just see how far I can push the bar just for like a personal goal so powerful so I don't know fit now like like I've been in the weightlifting bodybuilding stuff like that forever and it's always it's it's it's always a U versus U thing like it's never oh man I I gotta look like Jack I gotta be that guys like you just go to the gym and try to be the best that you can be right and so it's like with that mindset it's like you have to be disciplined and you have to be a little crazy to kind of do that **** beat the hell out of yourself day in and day out but by doing

40:27that right like you also create this other aspect on the other side it's like man I like I want to be like a good dad I want to be a good husband I want to be like a good good business like it it gives you that drive to kind of go and be better in all aspects right and push the limits because like dude if I can do that here and I didn't die I can do it here and probably not die too you know awesome stuff know well thank you very much the coach winning inside you need to see the world tomorrow yet again if you're learning about especially in the blue color space about building up scaling learning more about the industry as well this episode is a great one for you all of box information will be in the description right below as well without further the truth thank you very much boss appreciate your time here for having me