The 401k Girls Are Making Financial Planning Actually Fun

In this episode, Jessica Porter and Hayley Porter, financial planners at BPG Wealth Management, speak to 401(k) Specialist about the 401(k) Girls, a financial education platform aiming to make financial wellness accessible and exciting for professionals and their clients.  

Jessica and Hayley, who were featured in 401(k) Specialist’s Profiles in Participant Outcomes in 2025, started the 401k Girls in January last year after noticing a need to make retirement and financial planning more approachable to clients online.

The duo—who are not sisters—use social media outlets like LinkedIn and Instagram to provide quick tips and insights on financial savings. There’s #FactorFictionFriday, where the 401k Girls will poll scrollers on common financial misconceptions at the end of the week, or “Porter’s Pennies,” where the two offer simple tips that can strengthen planning.

Jessica and Hayley also speak more about engaging younger workers in financial planning, and what the financial services industry has left to learn about meeting women clients where they’re at.