About this episode
In this episode, I sit down with the founder of MasterClass to discuss why the traditional marketing playbook is officially broken. I explain why subjective opinions in the boardroom are killing your creative and why you need to stop trading on "Madison Avenue" metrics. I also dive deep into "Interest Media" and why a creator with zero followers can out-reach me if their content is more relevant.
You’ll learn about:
- Why Organic Social is Your Best R&D Tool
- The Concept of "Day Trading Attention"
- How to Scale Your Content to 100 Posts a Day
- Why Authenticity is the Only Way to Leverage Culture
- How to Overcome Your Fear of AI and Use it as a Tool
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