The $1 Trillion Marketing Mistake (and What Comes Next)
About this episode
The $1 Trillion Marketing Shift: Why Partner Marketing is Winning
Consumers are skipping ads, and brands are burning budgets. In this episode, Jonathan and Derek break down the massive shift from traditional ad spend to creator and affiliate-led marketing. Recorded fresh off a major industry event in Austin, they share insider insights, performance stats, and a clear roadmap for creators and brands to thrive in the new partnership-first era. The old playbook is dead. Here’s what to do instead.
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