#TEASER 1 "When did 'NEED' enter the picture?" (From 'Going Big in Every Way' with Lynn Casey, CEO and Founder of ShineScout)
About this episode
In this podcast, host Rachel Rose interviews Lynn, the CEO and founder of ShineScout, a Consumer Insights and Future Trends Consultancy. They discuss Lynn's background in advertising and marketing, and how she shifted her focus from the "what" to the "why" in understanding consumer behavior. Lynn emphasizes the importance of tapping into the sensory and emotional experiences that drive consumer decisions, especially in a post-pandemic world where people are craving sensory stimulation.
Lynn and Rachel also explore relationships and dating in particular:
- The underlying insecurities and dynamics of male psychology in relationships.
- The contrasting approaches to relationships as men desire immediate commitment while women take a more cautious and time-consuming approach.
- Understanding the differing approaches to entering relationships and the challenges posed by conflicting schedules and priorities.
Did you resonate a lot with the points Lynn made regarding dating?
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Connect with Lynn:
Website: www.shinescout.com
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Connect with me:
Instagram: https://www.instagram.com/iamrachel.rose
Facebook: https://www.facebook.com/rachelroseonline
Website: https://www.rachelroseonline.com
Youtube: https://www.youtube.com/@rachelroseonline
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