Tea Biz News and Insight - October 7, 2022

HEAR THE HEADLINES – Kenya Announces a National Tea Brand | President William Ruto makes value addition in tea exports a priority and announces new tea processing and packaging facility in Mombasa | Euromonitor Report Advises Targeting Customers by Type | Lipton to Launch a Hard Tea Brand in 2023

| NEWSMAKER – Peris Mudida, CEO Kenya Tea Board

| FEATURE INTRO – Peris Mudida, chief executive officer of the newly re-established Kenya Tea Board in Nairobi, shares her vision and describes the tea board's mandate to regulate, sustainably develop, and promote the tea sub-sector.

Kenya Repositions its Tea Board to Meet Challenges – Founded in 1950 as an independent, public body responsible for developing, promoting, and regulating Kenya’s tea industry, in 2014, the Kenya Tea Board was dissolved in favor of a single Agricultural and Food Authority (AFA) housed within the Ministry of Agriculture. In 2021 the newly constituted Tea Board seated elected representatives of smallholder cooperatives and associations, factory operators, large producers, tea traders, and the Kenya Tea Development Agency – a private consortium representing tea farms and factories responsible for producing 60% of the country’s tea. As CEO, Peris Mudida works closely with the Ministry of Agriculture and the Ministry of Trade and is the official promoter of Kenya’s tea industry worldwide.

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