Taylor Swift Trademarks Voice, Image to Fight AI Deepfakes

0:00It's April 27. You're listening to Entertainment and Celebrity News today, AI Power Pop Culture updates. I'm Corey with The Story. Taylor Swift Squad just dropped three trademark filings to lock down her voice and image against AI deepfakes. Her company, TAS Rights Management, hit up the United States patent and trademark office last Friday with two soundmarks for the phrases, Hey, it's Taylor Swift. And hey, it's Taylor, plus one visual trademark of her killing it on stage. These moves ramp up after non-stop AI fakes hitting her hard, from bogus endorsements to straight up explicit stuff cooked up by chatbots. Fans and experts are buzzing, seeing it as a power play in the sell of world. Legal pros note trademarks work smooth for blocking companies pretending she backs their products, but chasing anonymous creeps online? That's a whole different grind. Swift's echoing Matthew McConaughey's trademark grab for, for his alright, alright, alright, catchphrase back in January, signaling Hollywood's full alert on, AI ripping off artists without

1:04a nod. Swift's mega fame could fast track approvals, paving the way for more stars to armor up as these tech tricks keep evolving.