Tariq Hassan (Petco) | Creating a Brand With a Capital 'B'
About this episode
In February, The CMO Podcast attended the CMO Program at Deloitte University. In between panel discussions, Jim was able to sit down with Tariq Hassan, the CMO of Petco— which is one of the largest national retailers in North America. With over 1,500 locations and 25,000 employees, Petco is a behemoth in the pet retail business.
In this conversation, Tariq talks about the importance of mentors, especially those who give you the room to fail and guide you through those experiences. They also discuss what Petco does to stand out from other retailers in the space and how they understand the bond between pets and their owners. Therein lies Petco's purpose, and it shines through their services.
Support our sponsor Deloitte and experience their guidance on resilience for brands in navigating the Covid-19 Pandemic. Learn more atDeloitte.com
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Get every episode summarized
Each time The CMO Podcast publishes, we email you a written briefing from the transcript — the topics, who appeared, and any specific claims, with the ad reads skipped.
Email me new episodesFree for 3 shows. No card needed.
Hosts & guests
No transcript yet
This episode has not been transcribed. Request it and it moves to the front of the queue.
More episodes
More from The CMO Podcast
Why AI Still Needs Human Wisdom with Jacqueline Corbelli (Brightline)
The CMO Podcast
PepsiCo's Formula for Building Enduring Brands with Mark Kirkham
The CMO Podcast
Helping People Live Better: Marketing's Role in the Future of Health with Google...
The CMO Podcast
Beauty Doesn't Have a Language // A Conversation with Ulta Beauty, Made by Mitch...
The CMO Podcast