Target's New Baby Boutique: Premium Brands & Expert Support

0:00Hey, it's Cory with Birmingham News Today, your city, your news every day. Target is rolling out a new baby boutique experience and select stores across the United States starting this month. It features premium brands that parents have requested, like what 9, what 9, 9, one stock, a bobby, boogaboo, stock, and doona. Nearly 2,000 new items will hit shelves to make shopping for baby gear more inspiring and practical. The rollout kicks off and nearly 200 stores this march, with an online refresh on March 15. This upgrade transforms the baby department into a curated space focused on products busy families love at everyday prices. Parents can now tap into expanded expert support through the baby concierge service. It offers personalized 101 guidance, either in person by appointment at the boutiques or virtually right away. This free service, run by specialist from Todd Squad, helps with everything from picking bassinets to building registries.

1:00It aims to make big milestones like welcoming a new baby, feel special, yet straightforward. A launch celebration happens at a Boston store on March 29th, with more baby focused events planned all year. Plus, nearly 1,000 stores will add a front of department gifting area to simplify present shopping. Support for this deal in an episode comes from our sponsor. Sally Pillow is a pillow with built-in headphones, lay back, press play, and disappear into what you are listening to. S-O-L-I-SallyPillow.com