Target Beauty Studio Launch | Durham News

Target is unleashing its biggest beauty play yet with the launch of Target Beauty Studio in over 600 stores and online starting September 10th, featuring more than 1,600 products from 90 brands — many new to Target — spanning skincare, makeup, and hair care. This bold move is part of a larger store transformation aimed at turning shopping into a more stylish, premium experience without losing Target’s signature value. With beauty projected to hit nearly $200 billion by 2033, Target is betting big, bringing in Beauty Advisors and product testing stations to elevate the vibe after ending its Ulta partnership. Sales are already climbing, making this a strategic timing move to boost traffic and loyalty. Experts say it’s a smart, low-commitment win — but execution must be flawless to stand out in a crowded market and truly shift shopper behavior.

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