Talking with Kevin Gleason of Leatherman

In this Marketing Over Coffee:
In this episode learn about one of America's most iconic brands from Global Brand and Marketing Director Kevin Gleason!

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Brought to you by our sponsors: Blueshift and LinkedIn

Where did the idea for the Leatherman come from? 8 years of design and the first order from Cabelas.

Portland: Knifetown USA

Covering Product, Branding, and Ecommerce

The Everyday Carry market (EDC)

The Most Amazing Tool Tales

8:11 Blueshift's SmartHub CDP delivers personalized, omnichannel experiences that improve customer engagement and drive meaningful results, all while saving marketers significant time and driving incredible results. Blueshift is offering their Guide to a Successful CDP RFP to MoC Listeners for free at blueshift.com/moc

Made in the USA. What's it like having this going on in the building

Widending of the funnel during Covid

The Moments Made Campaign

Transitioning over the past 10 years from features/benefits to the problems the brand solves

17:16 We've got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign!

Product Marketing

The Bond - the latest PST (Personal Survival Tool)

Getting Closer to the Customer

Solving the Bent Fingernail Problem

Expanding to apparel and other products

Leatherman on Twitter, Kevin Gleason on LinkedIn

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