Talking Mass Communication Perspectives - "Hashtag Advertising and Multistep Flow Theory"
About this episode
Welcome to the "Talking Mass Communication Perspectives" season of Special Topics in Media. Once again Garret Castleberry is joined by Season 13 guest host Annabeth Fehrle to discuss Multistep Flow Theory and how it functions as a part of #Hashtag Advertising strategies.
Reading Reference: Andrew Sharma & Chrys Egan. "Hashtag Television Advertising--The Multistep Flow of Millennial TV Usage, Commercial Viewings, and Social Media Interaction". In Communication Theory and Millennial Popular Culture: Essays and Applications. Roberts, K. G. (Editor). New York: Peter Lang, 2016.
Host: Garret Castleberry, Annabeth Fehrle
Producers: Garret Castleberry, Will McMurry (Audio Engineer), Alli Garner (Cover Art), Austin Foster (Music)
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