About this episode
They say you could write a book about run retailing. Well Mike Cosentino did. The founder of Big Peach Running Co. does a deep dive on his Peach Partners growth plan and why language and terminology are essential to his stores' culture. We also hear from Deanthony White, director of Charm City Mobile, about how this innovative program literally meets customers where they are. And we get up close with Eric Contreras of Runners Plus in Dayton, the new president of the Running Industry Association.
All sessions were recorded at the recent RIA Summit in Atlanta.
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