Tackling sport’s Gen Z problem

This week’s StreamTime Podcast features the first instalment of a new series about engaging with Generation Z. 

In part one of the show, SportsPro chief executive Nick Meacham and senior content manager Chris Stone review some of the top stories from the past week, including the launch of LaLiga Pass in Southeast Asia, the fragmentation of Major League Baseball’s (MLB) live rights, and the increasingly saturated world of sports documentaries.

Then, Nick is joined by Buzzer chief executive Bo Han and TJ Adeshola, the head of global content partnerships at Twitter, for a conversation covering how sport can address its ageing audience problem. 

The trio identify the consumption problem that needs solving, discuss what sports properties are currently doing wrong, and talk through how the existing subscription model can be improved to cater for younger audiences.