Syracuse Launches One Orange Alliance for NIL Deals

0:00On April 22nd, Syracuse just dropped the game-changer for their sports programs with the launch of One Orange Alliance. This new third-party group handles name, image, and likeness deals for all 20 varsity sports at the Q's. It evolved from the old SU football NIL outfit, which started back in fall of 2023. Earlier this week, Syracuse athletics made it official after their previous collective, Orange United, shut down last ball. That left a gap for non-fouball athletes, and without a solid setup like this, staying competitive in the Atlantic Coast Conference and nationally, gets tough in today's money-driven college sports world. The head coaches are all in on it. Men's basketball's Gary McNamara says it's key to winning across the board. Football coach Fran Brown wants everything under one roof to make Syracuse stronger together. Women's basketball's Felicia Leget, Jack sees it fueling her team's rise, and the cross-coach Gary Gate loves tapping the whole Orange family for. Players support.

1:00Leading the charge is Colby Clark, CEO of Feldmire Equipment right here in Syracuse. He was already on the SU football NIL board, so this feels like a natural step up to cover every sport. With revenue sharing from the school, plus this alliance, Syracuse athletes now have the full toolkit to compete at the top. The Orange Nation is geared up and ready to roll.